About me

I believe that each of
us can be successful,
feel our best and
create a life we love.

About me

I believe that each of
us can be successful,
feel our best and create
a life we love.

We all can achieve our own definition of success when we strip back the things that limit us. And in doing so, we reveal our purpose; enabling us to live a fulfilled, happy and calm life professionally and personally.

My entire career is dedicated to helping you understand how the beliefs you hold and the environments in which you operate can trigger behaviours that may hold you back. Through simple and practical coaching using an integrative approach, I have helped 100s of clients implement and sustain real change.


I deliver my vision through an unrelenting
desire to create positive change

My clients trust and respect me, knowing they are working with one of the UK’s most experienced Accredited Executive Coaches. I have over 1000 coaching hours and have worked with high achievers across many industries for the last decade. But more than that, I’ve experienced the reality of working in high-pressure corporate environments and have got the first-hand experience of the impact it can have on confidence, self-esteem and happiness.

Before qualifying as a coach, I worked as an international finance lawyer before becoming a fund manager at JPMorgan. Needing to find my purpose, I transitioned away from corporate life with the help of a coach. This process so inspired me; I knew I wanted to help people in the same way.

I also use the experience of, later, growing and selling my first business, the Step Up Club, to support clients on business transition and business partner and colleague pair coaching. Now, alongside my 1-1 work, I help organisations embed positive working cultures, wellbeing strategy and good leadership through my corporate business, Up Rising.

Helping to break down those negative thoughts and behaviours and create sustained positive change and happiness in those I work with is what drives me every day.

quote mark

Phanella has had a huge impact on my ability to build my business. Before meeting her, I thought coaching was not for me. Her knowledge of business, practical advice and direct style is not at all what I expected but has given me huge clarity of thought and proven to be of significant value.

Robert L
Managing Director, Large Property Company

I am one of the most
qualified coaches out there

Accreditations & education

Accredited Executive Coach with the Association of Coaching

Accredited Cognitive Behavioural Hypnotherapist

Accredited by the National Council of Psychotherapists

Masters in Organisational Behaviour (Career Management and Counselling) from Birkbeck, University of London

Diploma in Cognitive Behavioural Hypnotherapy from the UK College of Hypnosis and Hypnotherapy

Oxford University Graduate

Bilingual French speaker able to coach and train in both English and French

Start-up club

Successful start-up founder exiting The Step Up Club in 2019 and founding Up Rising in 2020

Best-selling Author of Step Up (Random House, 2016).

Corporate life

City background as an Equity Fund Manager at JPMorgan and Finance Lawyer at Slaughter & May and Linklaters

Accreditations and badges

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